The story so far
Marketing made simple
Let’s be honest - marketing today is complicated, fragmented, and overloaded with noise. There are too many trends to follow, too many tools to use, and not nearly enough focus on what actually drives real results.
After spending over 20 years working with top companies in finance, law, tech, and beyond, we knew there had to be a better way for smaller companies to scale fast. This is how Vide got started.
Our story
Vide means "to consult" and that’s exactly what we do - providing clear, strategic marketing guidance that drives real results. We wanted to create something different. "Something that cuts through all the clutter and gets back to the basics".
At Vide, we’re all about simplifying the marketing process and focusing on what truly matters: clear, actionable strategies that lead to real growth. No more overcomplicating things with unnecessary layers or chasing the latest shiny object. Instead, we focus on what works, what drives results, and what makes an impact in the real world.
We don’t just talk about big ideas. We execute them - smartly, strategically, and with precision. Whether you’re looking to build a brand, drive growth, or transform your marketing approach, our goal is simple: to help you achieve real, measurable success.
Vide is cutting through the clutter and making marketing work in the real world.
The goal?
To help brands get back to basics, execute smarter, and see real growth.
About me
Ailish O'Dowd
CEO, Vide
With over 20 years of experience leading marketing strategies across industries like professional services, finance, law, and tech, I’ve had the privilege of working with diverse businesses to craft strategies that deliver.
I’ve seen what works, and I’ve seen what doesn’t. I’ve built and executed campaigns that drive growth, hit key targets, and deliver measurable results - no fluff, no buzzwords, just impact.
I believe in making data-driven decisions that inform strategy at every step, ensuring that every move is purposeful and aligned with real business objectives. I’m not interested in following the latest marketing trends or jumping on the bandwagon. Instead, I stay ahead of the curve by focusing on what truly adds value - creating strategies that work today, tomorrow, and in the long run.
I’m proactive and adaptable, always looking for new ways to innovate and improve. Whether it’s refining a marketing plan or adjusting tactics to respond to market shifts, I’m focused on driving results that matter - results that push the needle forward and deliver lasting growth.
My approach is simple: Keep refining, keep improving, and always aim for more.
